SIL 2002, the Hall the International the Logistics
Once again all we have the opportunity to see us and to know us in SIL 2002, the Hall the International the Logistics that, in only three editions, has catapult to the logistic city of Barcelona like referring within the ample phantom of fairs and halls to European level. And about that one is, which a sectorial fair has the maximum power of call and generates the sufficient interest of companies and institutions like occupying the leadership at national and international level.
At the present time, the fairs not only serve to long ago sell products and servicios?como but that must contribute to generate for the companies the growth and the expansion of their businesses. It is not easy, and still less if, in a same country, a company does not know clearly and doubts on if it must participate in a sectorial fair in Barcelona or Madrid.
The duplicity of contests between the two capitals is clear: fashion, tourism, automobile, jewelry shop, construction, nautical, art, textile, skin, and still it has more?afortunadamente in logistic still not -. I suppose that all we asked ourselves why of this reality. Why in Spain it happens what it does not happen in other European countries, to which always we tried to seem to us?
The answers are multiple: an ineffective week management in Barcelona; a week egocentrismo in Madrid. And all it caused as much by intervention?y not intervention of administrations public like of initiative private enterprise, that is who in fact buys, sells, promotes and it is internationalized. Another crucial factor: the infrastructure investment and communications; without them no fair can grow and project towards the outside.
The transports public arrive at IFEMA; in Barcelona they will do it, with a little luck, in 2005, without that luck in 2007.
IFEMA already is extended: two new 50,000 pavilions that add m2, 6,000 seats of parking, more than 94 million inverted euros. Fira of Barcelona does not know how and how much it can grow and, worse still, when it will be able to do it. Until where we are arranged to arrive? When will finalize this exacerbada competition that does not take nowhere? When we will pronounce policy and institutionally on how many week contests are really necessary?